Web Page Optimisation for Serps

SERP

SERP (Search Engine Results Page) is a web page generated by the search engine as a response to a user request. If to explain in simple words, this is when you want to find some information and write the related keyword phrase and the search engine you use gives you feedback in the form of a page with the results found. These results are those links with the details about on the topic of your request.
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The main elements of SERP are:


Direct search results, consisting of links to sites. This is the natural issuance of search engines, where sites are struggling for the highest positions. The search results page contains, by default, 10 links, but the number can be changed in the search settings; Blocks with contextual advertising; Small fields before search results. They can contain typing errors, a quick response to a user request, a calculator, and so on; Pictures are issued in response to a particular search query; Related queries – the search query is refined. The user is offered word forms or similar requests; Elements of management – this includes links to go to the site, prompts when entering a user request.

SEO

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.
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Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine's users; these visitors can then be converted into customers.[1] SEO may target different kinds of search, including image search, video search, academic search,[2] news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business' online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.